I received this product for free from Brother in exchange for my honest opinion/review of the product. I have always been one to use a label maker because, I just really love to organize. Not so unusual these days, especially when there are so many tools to help. I have labeled everything in my house, including jars in my kitchen. So when I got my p-touch cube, I couldn`t have been more excited. I have an older version which is still kicking, but truthfully, it`s a little heavy and sort of hard to use. The new cube is small, lightweight and very portable. You could even put batteries in it and take it to school or office. It connects to a smart phone app which is where you would create your label - which is very easy to create. And the best part is that you are no longer stuck with one font. There are so many to choose from now and you can even add a small image to it. The only difficulty I had was figuring out the continuous tape feed feature and trying to get it to not waste so much tape when printing. It would be helpful so I don`t have to replace the cartridge so soon.