What is so special? _UO They certainly cost more.
Other than coming in a nice metal container, on close examination, the staples seem to be nearly identical to the far less expensive standard Swingline staples. The packaging claims "advanced tip geometry". What the heck this means is anyone's guess _UO as I examine them with a magnifying glass, I could see no significant difference in their tips as compared to Swingline's standard staples. Unless you want a nifty metal box, I would save your money.