I love this coffee's rich flavor. I do not want to be able to see through my coffee. I like it rich, dark, intense, flavorful and this fits the bill. I'm upset that they have reduced the size of the container from 30.6 ounces to 26.7 ounces for the same price. A reduction of 12.5% is a huge increase in cost from one purchase to the next. Not a happy camper! I've got a call in the query as I write this review. Hopefully an outspoken review of this matter will get their attention and it will quickly be addressed.