This is by far the best coffee I have had domestically. I own a Keurig machine but still prefer the brick Cafe Bustelo to just about any other brand, or type of coffee drink. My parents both drank it, and once I started drinking coffee it seemed only logical that I would also make it my brand. Due to convenience, there were often times where I would swing through the drive-thru somewhere to buy a pre-made coffee, and no matter where I went, I always thought that this brand tasted better.\
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I like my coffee without anything in it. This is terrific because it helps weed out other brands that are far less tasty and contain bad ingredients. I allow myself one cup of caffeine/coffee a day, and this is what I consistently pick. I think it says a lot about a company when it can stand up to just about any other brand. Especially in the age of the K-Cup, this brick is all I need to start my day on the right track. Customer for life.