Def not the generic brand!
I love this tape. I have used different brands in the past where I couldn't get the tape off the roll without it splitting or sticking to itself or me every 5 seconds. But I've never had that issue with this brand. Maybe the other reviewers had faulty tape, I'm not sure but this tape is easy to use. I also like the fact I'm not wasting my time trying to find the beginning of the tape, by rolling it over and over like other brands. One roll or even half a roll and I've found the beginning. I def plan on staying with this brand.