Gran Aroma has a grand lack of aroma (and taste).
I've tried this on two different Keurig machines, at the highest and next highest temperatures, and as even the smallest cup size. There is almost no aroma at all and the taste is a mild roast flavor with a weak taste overall. This is like a super weak breakfast coffee: A weak version of what you might expect from a cheap donut stand. I've had no trouble with the other LavAzza's, and the expiration date on this one was a year from now.