I received this product for free from Brother in exchange for my honest opinion/review of the product. I`ve used other label printers and they took a lot longer to set up and use than this model, the Brother QL-1110NWB. This is really simple, follow the quick start guide and you`re up and running in minutes. You don`t need to download any software, which is nice. The starter roll is simple to install, takes less than a minute. I had no issues with it. I also like the size, can fit easily on your desk and not take up a ton of room. The print quality is good, didn`t experience any problems with smudges, everything always printed clearly and straight. You have the option to print as many labels, even one and not waste paper. The cutter makes a clean cut, no problems with that. The automatic crop function is an added bonus, allowing you to automatically print barcode labels from A4 letter size label sheets. It does come with P-touch Editor Lite, which helps you with creating and printing labels. I found this to be all I needed and had enough functions to meet my needs. You do get the USB cable with the printer. I also like that it has Bluetooth connection, so I am able to print using the iPrint&Label app. That is a great feature and one I have been using a lot with no problems. This is a fast printer, saves you money, prints labels up to 4 inches wide and great for postage labels, shipping labels and badges. I have printed all and each came out looking professional. I truly believe you wont find a better quality label printer for this price.